Kelloggs, in association with Hughes and Hughes is featuring Epic by Conor Kostick on boxes of Rice Krispies cereal in Ireland. Kids are encouraged to collect coupons from the boxes which they can exchange for copies of one of the six featured books taking them to a branch of Hughes and Hughes. The books are:
- Boo and Bear by Enda Wyley
- Bertie Rooster by Maddie Stewart
- Granny’s Teeth by Brianóg Brady Dawson
- Mad Grandad and the Mutant River by Oisín McGann
- Hazel Wood Girl by Judy May
- Epic by Conor Kostick
Here is the front of the box.
Here is the rear of the box. The description of Epic is:
When Erik attempts to break the rules of the fantasy Epic game he is drawn into a web of conspiracy and deadly secrets. Epic is a spectacular and engaging story for readers of 10 and over.
There is a website for the promotion which has some more details about each of the books.
Here is the detail page for Epic