Two amazon.co.uk customer reviews

Epic now has two customer reviews at amazon.co.uk, both giving 5 star ratings. Admittedly one is from an old friend of Conor's, who also mentions Epic on this page of travel and climbing books and has an old photo of himself taken by Conor. Incidentally did you know that the images that Amazon uses are generated dynamically? If you hack the system you can produce all sorts of interesting effects:

Torygraph article on signed first editions

This isn't exactly the same case as Epic, as publishers are selling deluxe versions of new novels in mainstream bookshops. But it does illustrate the general craziness.